Nestled between the High Atlas Mountains and the Sahara Desert, Taroudant is a vibrant city in southern Morocco that boasts a rich history, unique culture, and breathtaking landscapes. The city’s name derives from the Berber word “tawrirt” meaning “small fortress,” as it was once a crucial trading post along the ancient caravan routes. Today, Taroudant is a bustling hub of activity, renowned for its colorful souks, impressive ramparts, and lush palm groves.
Geographically, Taroudant is located in the Sous Valley, about 80 kilometers east of Agadir and 150 kilometers south of Marrakech. The city covers an area of 46 square kilometers and has a population of around 75,000 inhabitants. The climate in Taroudant is typically warm and dry, with mild winters and hot summers.
Getting to Taroudant
If you’re planning a trip to Taroudant, there are several ways to get there. If you’re coming from abroad, the easiest way is to fly into Agadir-Al Massira International Airport, which is about an hour’s drive from Taroudant. There are regular flights from major European cities. From the airport, you can hire a taxi or take a bus to Taroudant.
Alternatively, if you’re already in Morocco, you can travel to Taroudant by bus or shared taxi from other major cities, such as Marrakech, Casablanca, or Agadir. Buses and shared taxis are frequent and affordable, but be prepared for a long and bumpy ride, as the roads in southern Morocco can be challenging.
Things to do and places to see in Taroudant
Once you arrive in Taroudant, you’ll be amazed by the city’s unique charm and beauty. The best places to visit in Taroudant are:
The Medina: Taroudant’s medina is one of the most authentic and well-preserved in Morocco. Encircled by impressive ramparts dating back to the 16th century, the medina is a labyrinth of narrow alleys, bustling souks, and hidden squares. Here, you can find traditional crafts, such as pottery, carpets, and leather goods, as well as local food and spices.
The Palais Claudio Bravo: This stunning palace was once owned by the Chilean artist Claudio Bravo, who fell in love with Taroudant and made it his home. Today, the palace is a museum that showcases Bravo’s artworks and collections, as well as traditional Moroccan architecture and design.
The Kasbah: Located at the heart of the medina, the Kasbah is a fortified palace that was once the residence of the city’s rulers. Today, the Kasbah is a museum that exhibits traditional Berber costumes, jewelry, and weaponry, as well as historical artifacts and documents.
The Souss Massa National Park: This natural reserve is located about 60 kilometers south of Taroudant and offers a unique opportunity to explore the diverse flora and fauna of southern Morocco. Here, you can spot rare birds, such as the bald ibis and the osprey, as well as mammals, such as the Barbary macaque and the dorcas gazelle.
The Oasis of Tiout: This lush oasis is located about 30 kilometers east of Taroudant and is a popular spot for picnics, hikes, and camel rides. Here, you can explore the palm groves, visit the traditional Berber houses, and enjoy the stunning views of the surrounding mountains.
Overall, Taroudant is a must-visit destination for anyone who wants to discover the authentic side of Morocco.
Taroudant at the Moroccan national office of tourism
Taroudant at Lonelyplanet